Will Raising Prices Impact Your Brand-Loyalty?

| August 28, 2008 | 1 Comment

7thgen

I’ve been a devoted Method laundry detergent user for more than three years. Prior to that, I used All Free and Clear for years because it was free of fragrances and dyes that make me itch and give me hives. I changed detergents because Method was more natural and more environmentally friendly. The variety I chose is also free of dyes and fragrances. Plus, it was available at a reasonable price.

Fast forward to today. My children and I went to purchase more detergent and I made a shocking discovery: Method’s price had gone up $2. This isn’t the first increase either. The price of my Method detergent has increased from under $10 a few years ago to $14.99 at Target today. That price point puts it on par with other eco-friendly detergents like Seventh Generation. Although I was intrigued by the other options before, I never seriously considered trying them since Method remained the most cost-effective.

That has changed.

Why shouldn’t I give other detergents a chance if they are equally or more ecologically friendly and cost the same as Method? This is true across the board about many products — food and otherwise. Why should I continue to buy cage-free eggs at my local Big Y grocery store when I can get local, cage-free eggs from a local farm for the same price? Furthermore, why should I visit a grocery store at all when buying from local purveyors is the same cost or less — and less in gas costs too?

The Methods and Big Ys of the world need to consider the fact that people aren’t stupid. I am certainly not going to be price bullied into spending more for a product, or eschewing other options out of brand loyalty. What matters to me is that I am using products that won’t hurt the environment — or my family — and eating food that has been raised humanely and with care. And if I can have all that and get it locally, then all the better.

Will rising prices impact what brands you purchase?

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I wrote this post for Growers & Grocers at The Well Fed Network. The network, which I am managing editor of, has a dozen channels featuring topic specific content about healthy living, cooking for kids, grilling and more. Check it out today!

Category: Budget Eating, Stuff

About the Author ()

Sarah W. Caron is a freelance writer, editor and recipe developer. Her work has appeared in countless online and print publications including iVillage, BELLA NYC Magazine, Yum for Kids magazine and more. She lives in Connecticut with her two kids, two beagles and husband.

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  1. Nan says:

    Just “stumbled upon” your blog and I love it! Thanks for the great read – I’ll be back.

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